Sleep Trackers MarketGrowth & Opportunities
Comprehensive market analysis and insights on the rapidly growing sleep trackers industry, valued at USD 5.91 billion in 2024
Market Size in 2024
CAGR (2025-2032)
Projected by 2032
Market Overview
Key insights and market fundamentals
Sleep Disorder Prevalence
30 million Americans affected by obstructive sleep apnea
Wearable Adoption
Increasing use of consumer-grade trackers like Fitbit and Apple Watch
Clinical Integration
Clinically validated devices expanding detection outside labs
Sleep is one of the crucial pillars for physical, mental, and cognitive well-being. Sleep trackers monitor and store data related to sleep cycles using sensors and algorithms, helping in the early diagnosis of obstructive sleep disorders. These devices provide crucial data for disease management, including conditions such as insomnia, sleep apnea, and circadian rhythm disruption.
Sleep trackers are increasingly used by fitness enthusiasts for healthcare management, improving performance, and accelerating athlete recovery. The market has witnessed significant growth with major companies collaborating with sports celebrities to enhance product adoption. For example, in January 2025, renowned racing driver Charles Leclerc partnered with Eight Sleep as an athlete ambassador and investor.
Learn more about the complete market analysis on Sleep Trackers Market at Fortune Business Insights.
Market Growth Projection
Forecast from 2024 to 2032 with 15.2% CAGR
CAGR
15.2%
Total Growth
208%
2024-2025 Growth
14.4%
Absolute Increase
USD 12.3B
Market Segmentation
Breakdown by technology, device type, and application
Technology Types
- Actigraphy Based35%
- Polysomnography-Integrated25%
- HRV-Focused20%
- Oximetry-Based (SpO₂)15%
End Users
- Business to Consumer (B2C)70%
- Business to Business (B2B)30%
Market Drivers & Restraints
Key factors influencing market growth
Increasing Burden of Sleep Disorders
The rising prevalence of sleep problems due to stress, obesity, aging, and lifestyle changes is generating strong demand for diagnostics and health monitoring. Sleep trackers provide an affordable and accessible alternative to in-lab polysomnography, enabling early diagnosis and wider screening.
💡 30 million Americans affected by obstructive sleep apnea (2023)
Sports & Performance Optimization
Sleep trackers are increasingly used by fitness enthusiasts and athletes for healthcare management, improving performance, and accelerating recovery. Major companies are collaborating with sports celebrities to enhance product adoption.
⭐ Charles Leclerc partnership with Eight Sleep (January 2025)
Digital Health Integration
Integration into digital health systems and wearable ecosystems is expanding the market reach and accessibility of sleep tracking technology.
Data Irregularity & Standardization Issues
One of the major factors hampering market growth is the irregularity of data and lack of standardization. Some devices are classified as medical grade, while others are consumer grade, leading to inconsistent results and eroding consumer trust.
📊 Different readings reported by medical vs. consumer-grade devices (Frontiers in Computer Science, 2022)
Interoperability Challenges
Irregularities in results can hamper the interoperability of these devices across different platforms and ecosystems, limiting their adoption in clinical settings.
Regulatory Compliance
Varying regulatory requirements across regions and the need for clinical validation can slow down product development and market entry.
Key Market Players
Major companies driving innovation in sleep trackers
Koninklijke Philips N.V.
Leading healthcare technology company with advanced sleep monitoring solutions
Withings
Innovative wearable technology provider specializing in health tracking devices
ResMed
Digital health and cloud-connected medical devices for sleep and respiratory care
Ouraring Inc.
Maker of Oura Ring, a leading wearable sleep and health tracking device
Garmin Ltd.
Global technology company offering comprehensive sleep tracking in wearables
Eight Sleep
Smart sleep technology company with athlete partnerships and innovative solutions
The global sleep trackers market is characterized by intense competition among established healthcare technology companies and innovative startups. Major players are focusing on:
- •Product Innovation: Developing advanced sensors and algorithms for more accurate sleep tracking
- •Strategic Partnerships: Collaborating with sports celebrities and healthcare providers to expand market reach
- •Clinical Validation: Obtaining medical-grade certifications to build consumer trust
- •Ecosystem Integration: Integrating with digital health platforms and wearable ecosystems
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Report Format
Last Updated
September 26, 2025
Forecast Period
2025-2032